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Wednesday, May 10, 2017

Press Release: Madison and Middleton select winning offer for solar program

For Immediate Release

More Information:
Katie Crawley, Mayor’s Office

Katherine Klausing, RENEW Wisconsin

A team from Full Spectrum Solar installs a solar array
for a 2016 Group Buy Participant
May 9, 2017 – Madison. The Cities of Madison and Middleton have selected the winning offer from contractors who competed to serve the MadiSUN Solar Group Buy program, which helps residents easily and affordably invest in solar electric systems on their homes. The cities have selected a collaborative bid from Full Spectrum Solar and Midwest Solar Power, two solar installation companies based in Madison.

The MadiSUN Solar Group Buy program allows Madison and Middleton residents to “go solar” together.  MadiSUN used a competitive Request for Proposals process to seek offers from solar companies across the region, and dozens of companies were invited to bid. For the first time, the program selected a collaborative bid from two companies, who will offer the same price and services.
The 2017 MadiSUN solar program launched on April 24, 2017
Katherine Klausing, MadiSUN Program Manager, said “we were really pleased with the competitive offers we received.” The program evaluated bids based on pricing, work quality, customer service and the company’s qualifications.  “This is going to be a great deal for families who are interested in going solar this year. Our participants say that they feel better knowing there’s a trusted company that has been vetted by our program. By going with the group buy and benefitting from the low price we negotiate, families can save an extra 10 percent compared to what they would pay to go solar alone.”

Alarik Rosenlund, Co-Owner of Midwest Solar Power, says his company is happy to partner with the program to bring more solar energy to local residents. "This year may be a real sweet spot for anyone looking at installing solar, especially with the tax credits and rebates available," Rosenlund said. But it's not just about the economics. "This is a great way for people to take action on something really important." 

The cost of installing solar has never been lower, and households can receive a Federal Tax Credit for 30 percent of the system cost, while Wisconsin’s Focus on Energy program offers up to $2,000 in additional rebates.

New solar education events were also announced, aimed at helping residents learn more about solar energy and the options available for installing solar. All events are free and open to the public. The dates, times, and locations information sessions are available at and enclosed below.

Madison Mayor Paul Soglin
accepted a SolSmart Gold award
Madison earned a “gold” designation from SolSmart, the highest level of recognition from a national program under the U.S. Department of Energy’s SunShot Initiative. The “gold” designation recognizes the city’s efforts to accelerate solar development, from improving permitting and zoning for solar, to investing in financing and solar workforce training programs. The announcement took place at on Monday at the National Planning Conference in New York City.

“Madison’s commitment to continued utilization of solar energy is genuine,” said Madison Mayor Paul Soglin in a statement.  “We have our Green Power Program in which we train new workers to install solar, our goal of producing one Megawatt of Solar by 2020 and incredible partnerships like SolSmart and others.  We are on our way!”

As a SolSmart Gold designee, Madison received national recognition for adopting programs and practices that make it faster, easier, and cheaper to go solar. A SolSmart designation is a signal that the community is “open for solar business,” helping to attract solar industry investment and generate economic development and local jobs. Madison recently became the first community in Wisconsin to commit to a goal of 100 percent renewable energy.

About SolSmart
SolSmart is a national designation and technical assistance program that recognizes leading solar communities and empowers additional communities to expand their local solar markets. Funded by the U.S. Department of Energy SunShot Initiative, SolSmart strives to cut red tape, drive greater solar deployment, and make it possible for even more American homes and businesses to access solar energy to meet their electricity needs. Learn more at

About MadiSUN Solar Group Buy
MadiSUN works to expand solar energy adoption through a comprehensive, community-wide approach. This group purchase program is operated by RENEW Wisconsin Inc., a nonprofit organization, on behalf of the City of Madison, with support from the City of Middleton. The goal of the program is to increase solar education and adoption in the Madison and Middleton areas through a group purchase and competitive bidding process. In conjunction with this program, RENEW Wisconsin and the City of Madison will partner with Summit Credit Union to provide a special solar loan program for Madison residents. This summer, participants can learn more and sign up at

Solar Information Sessions
All events are free and open to the public. Participants should RSVP to

1. Madison College, Truax Campus
Tuesday May 16th at 6pm
Protective Services Building, Room 215,
1701 Wright St, Madison

2. Goodman Community Center
Tuesday June 6th at 6pm
Merrill Lynch Room, 149 Waubesa St, Madison

3. Good Shepherd Lutheran Church
Tuesday June 13th at 7pm
Peterson Hall, 5701 Raymond Rd, Madison

4. Middleton Public Library
Wednesday June 28th at 6:30 p.m.
7425 Hubbard Ave, Middleton

5. Catholic Multicultural Center
Thursday July 6th at 7pm
1862 Beld St, Madison

6. Capital Brewery & Bier Garten
Monday July 17th at 5:30pm
7734 Terrace Ave, Middleton

7. First Unitarian Society
Sunday July 30th at 12:30 p.m.
900 University Bay Dr, Madison


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