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Thursday, November 13, 2008

$16 nearly gets you the effect of a wind turbine in your backyard

From an article by Julie Lawrence at
While new fuel efficient cars and home solar panels are some of the most powerful ways to reduce our carbon footprint, a $25,000 investment is usually out of the question for most college students who are already battling rapidly increasing education costs.

But what about spending $16? Two University of Wisconsin student entrepreneurs say it can go further than you might think.

Mechanical engineering major Ted Durkee and business partner Brandon Gador, a recent graduate of Madison's School of Business, launched Powered Green this past October to provide an economical way for anyone to support renewable energy.

Their product, Energy Seal, is a recycled aluminum laptop sticker that funds carbon offsets. At $16, the cost of the sticker covers the production of enough renewable energy to offset what an average laptop uses in its lifetime.

Amazingly, $14 is enough to subsidize the retail cost of the laptop's lifetime energy consumption, paying for wind turbines that create electricity. The remaining $2 is for the actual seal, visual evidence that promotes the buyer's support of the eco-friendly endeavor.

"It essentially has the effect of a wind turbine in your backyard without actually having one," explains Durkee, who partnered Power Green with Village Green Energy, a renewable energy credit distributor based in California.


  1. ...and you can check it out at!

  2. Obama needs to look no further, you guys need to take the job. Forget the mainstream nominee's you two need to head up the new energy department of the new adminnstration!

    We must not as a nation forget the role the high cost of our dependence on foreign fuel played in the demise of our automakers. The exorbitant cost of gas the past year has done serious damage to our economy and society. We need to take lessons from our mistakes.WE also need to get out from under the grip our dependence on fore gin oil has on us. Why not take some of these billions and invest in America becoming energy independent. Driving an electric car would cost the equivalent of 60 cents a gallon. The electricity could be generated by solar or wind power. Green technology would create millions of badly needed new jobs. What America needs is a green revolution. It is time for us to move forward with alternative energy. I just read Jeff Wilson's new book The Manhattan Project of 2009. I highly recommend this book to anyone who is concerned about the downward spiral of our economy and it's effect on our society and would like to see our country become energy independent!